Omni-channel decoded-Meeting the retailer expectations
Retail today is
shifting from a single channel environment to a multichannel platform. Customer
Journey is also not linear as in early days. Customer is pervasive and
omnipresent.
She is connected through multiple channels
with her ecosystem including the business entities she purchases from like retail stores and
e-commerce sites.
She may be inside a store but searching an
item on her mobile. She may be sitting in a coffee shop and reviewing an item
on social media and ultimately may order reaching back home on the company
website. In the process she may benefit from coupons and reward points that may
help her get discounts on her buy.
Today's omni-channel environment requires a
holistic approach to ensure that every point of contact delivers a high level
of engagement to the customer and creates an enduring experience.
Mcarrots
is one of the solutions in the market that help merchant create an omni-channel
relationship with the customer by providing tools like CRM, Mobile apps, social
connect and m-commerce platform that makes user experience truly seamless. It
has an integrated analytic to dig deeper into customer journey and help
retailers customize their offerings and campaign to suit the situation.
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