Increase in middle class economy, advances in technology, increasingly well informed and mobile consumer base are changing the way shopping is done in India.
Let’s take a look at some of the statements from Major Offline Retailers,

Kulin S Lalbhai – Executive Director of Arvind Group
“Arvind sees e-commerce as a key growth driver for the group and we aim to be Rs 1,000 crore plus business in three years. "

Ismail Seyis – SVP of Gap inc
“More than half of India’s population is under 25 and they are actively embracing fashion in today’s retail environment. We are opening 40 Offline Stores initially”

Vijay Shekhar Sharma, founder and CEO, Paytm
“We plan to achieve around 2000 Cr business via our Mobile App based Market Place”

Well if we observe the statements, different companies expect different growth avenues
For some,
·         Ecommerce is the next growth avenue
·         Mcommerce or Mobile commerce is next big thing
·         Traditional Offline Retails is biggest growth avenue

This raises the questions,
·         Do Traditional Offline Retailers launch their own ecommerce and m-commerce initiatives?
·         Do Traditional Retailers understand the digital channels?
·         Do Traditional Retailers have expertise to run Omni Channel Marketing Campaigns and drive revenue?

In omni-channel marketing, Retailers need to align their technology initiatives to offer an integrated experience to Customer across Instore, Web and Mobile channels. This means “Customer is King” because he is more informed, knowledgeable wants to shop when he wants and in what channel he wants.

Well, Omni Channel Marketing is here to stay. It is only a matter of time when retailers across the country adopts it as a strategy to reach out their customers in a more profound way and therefore provide the customers access to invaluable information that will help them to take informed decisions.

To understand Omni-Channel Marketing and how it can help you click the link below and register for a conference call with our consultant.
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